Privacy Policy

Effective Date: January 10, 2026

1. Introduction

This Privacy Policy describes how I, Bernardo Najlis ("I", "me", or "my"), collect, use, and share your information when you visit my personal website (the "Site").

I value minimalism and transparency. I only collect the data necessary to deliver my newsletter and understand how this Site is used.

2. Information I Collect

A. Information You Voluntarily Provide

Email Address: If you subscribe to my newsletter, your email address is collected to send you updates. This list is managed via Substack, a third-party platform.
Communications: If you contact me via email, I will receive your email address and the contents of your message.

B. Information Collected Automatically

Usage Data: Like most websites, this Site may use cookies or similar technologies (e.g., Google Analytics) to collect anonymous data about how visitors use the Site (e.g., pages visited, time spent, browser type). This helps me improve the content and user experience.

3. How I Use Your Information

I use the collected information for the following purposes:

To send you my newsletter (via Substack).
To analyze website traffic and improve content strategy.
To respond to your inquiries.

4. Third-Party Services

I use third-party services to operate this Site. Please review their privacy policies for more information:

Substack: I use Substack to manage my mailing list and newsletter delivery. Substack Privacy Policy
Analytics Providers: I may use analytics tools (e.g., Google Analytics) to understand site traffic.

5. Your Rights (California Residents)

Since I am based in California, I adhere to the principles of the California Consumer Privacy Act (CCPA) and CalOPPA. You have the right to:

Unsubscribe: You can unsubscribe from the newsletter at any time by clicking the "Unsubscribe" link in any email.
Access & Deletion: You may request to see what personal data I hold about you or ask for it to be deleted by contacting me directly.

6. Data Security

I take reasonable steps to protect your information. However, no method of transmission over the Internet is 100% secure. While I strive to protect your personal data, I cannot guarantee its absolute security.

7. Changes to This Policy

I may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated "Effective Date."

8. Contact

If you have questions about this Privacy Policy, please contact me via email.

Terms of Use

Effective Date: January 10, 2026

1. Acceptance of Terms

By accessing and using this website (the "Site"), you accept and agree to be bound by the terms and provision of this agreement.

2. Disclaimer: Employment & Affiliations

Views Are My Own.

I am currently employed as a Senior Director at Slalom. However, this Site is a personal project. The views, thoughts, and opinions expressed on this Site are solely my own and do not represent the views, opinions, official policies, or positions of Slalom or any other current or past employer.

Nothing on this Site should be interpreted as an official statement from Slalom.

3. Disclaimer: No Professional Advice

The content provided on this Site—including articles regarding data architecture, AI strategy, engineering, and technology—is for informational and educational purposes only.

While I draw upon my professional experience, the information on this Site does not constitute professional consulting, technical, or business advice. You should not act or refrain from acting on the basis of any content included in this Site without seeking independent professional advice tailored to your specific facts and circumstances. I am not liable for any errors or omissions in this information nor for the availability of this information.

4. Intellectual Property

Unless otherwise stated, I, Bernardo Najlis, own the intellectual property rights for all content on this Site. You may share excerpts or links to my content, provided that full and clear credit is given to me with appropriate and specific direction to the original content.

5. Third-Party Links

This Site may contain links to third-party websites (e.g., Substack, Medium, LinkedIn). I have no control over, and assume no responsibility for, the content, privacy policies, or practices of any third-party websites.

6. Limitation of Liability

In no event shall I be liable for any direct, indirect, incidental, special, consequential, or exemplary damages arising out of or in connection with your use of the Site. The Site is provided on an "as is" and "as available" basis.

7. Governing Law

These Terms shall be governed and construed in accordance with the laws of the State of California, without regard to its conflict of law provisions.

8. Contact

If you have any questions about these Terms, please contact me via email.